New Ultra Short Throw Projectors

Brisbane, 12 November 2010: Today we announced the new
ultra short throw LCD projector range from Hitachi; a smaller, lighter and more functional
unit that delivers optimal image quality.

Designed to meet the increasing needs of both businesses and education users the CP‐AW250N is the first release in the new A3 range that Hitachi is calling its ‘Ultimate Short Throw’ projector range. With additional models due to hit the market in 2011, these projectors will feature shorter throw distance, easier installation and offer greater reliability.

Finding the best distance to position a projector has been a consistent challenge for both installers and users in the past. Smaller spaces often require projectors to be installed as close as possible to presentation surfaces, therefore limiting screen size. Additionally, presenting from the front of the room is often made difficult by shadowing caused by the speaker standing between the screen and the light path. This also results in annoying eye glare for the presenter. The CP‐AW250N projector helps solve these problems.

It can project a sharp 80” WXGA (1280 x 800) resolution image from as little as 56cm from the screen. This not only maximises screen size within confined spaces but also means that shadowing and eye glare are significantly reduced as the presenter is no longer standing in the path of the light.

Developed for installation in corporate and learning environments and for use in conjunction with interactive whiteboards, the CP‐AW250N is smaller and 2kg lighter than its predecessor, meaning it can now be installed by one person. A new six‐axis wall mount, which comes bundled with the projector, ensures that the projector can be installed in the perfect position, as fine adjustments can be made on each of the six axes independently of each other.

Hitachi’s ‘perfect fit’ digital correction feature means that distorted images can be adjusted digitally, from up to eight different points independently, allowing the installer to make fine corrections and ultimately resulting in a straight and correctly aligned image. Also, ‘barrel’ or ‘pincushion’ distortion, which occurs on rounded surfaces, can be corrected.

Hitachi has also included inorganic LCD panels in the projector, which have a higher resistance to light. This makes for a more durable projector, which ultimately extends the life of the product. Bill Christoforou, product manager, Digital Presentation Solutions, Hitachi Australia, said: “We’ve seen encouraging quarter by quarter growth in the ultra short throw market, particularly from schools who have installed interactive whiteboard solutions, and we expect this to continue. We have developed an ultra short throw projector that provides our customers with the most optimum image quality, product reliability and value for money.


Jonathan King is sales and marketing manager for Projector Central, Australia’s leading online store for projectors. Brisbane based, Projector Central has been servicing Australia for 15 years.

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